Real estate staging is one of the most effective ways to market a house. It is the process of preparing a home for sale to maximize its appeal to a wide range of potential buyers. It’s about highlighting the home’s selling features, eliminating eye catching distractions, enhancing visual flow and using lifestyle techniques, all to create a sense of possibility and a favorable first impression with buyers.
Staging is not about judging your decorating ability, your taste or your furnishings. It’s about selling a product — your house — and helping buyers to realize its potential. In order to market it properly, you have to alter it from the way you normally live.